#VOTY2024 – Expect Plot Twists!

Ford secured the win for the second year in-a-row. Their Maverick took home #VOTY2023 as proof that Dearborn developed the right vehicle at the right time…at the right price.

Which brings us to the 18th #VOTY – #VOTY2024! 

To become #VOTY2024, each candidate vehicle receives a full evaluation of the format, metrics, and process is undertaken. These numbers are crunched and are presented to a Short List for panel evaluation. Then, a list of finalists is available for your vote. It is that simple.

Here is the official format of #VOTY2024…

• The Long List will consist of vehicles that were for received for a full review in Victory & Reseda and in other publications written by our publisher/lead writer Randy Stern from November 1, 2023 to October 27, 2024. No vehicles driven at events or written as Quickies (unless they have been fully reviewed within the period stated above) are included in the Long List. 
• The Long List will not include former winners of the #VOTY – unless the vehicle has been significantly changed from the last award.
• We also excluded the V&R Machine – the Mazda CX-5 – from contention for the length of our ownership. 
• The candidates on the Long List will go through an evaluation process based on the data from each review. Evaluations go through each review to glean metrics from exterior design, interior space, ergonomics and comfort, driveline and performance, driving dynamics, fuel economy, and pricing. Scores are tabulated from a 1-5 scale – 5 being best – and added up for a total score.
• Additional evaluations are added to the score, based on feedback through social media on each vehicle by the readers. The more feedback a vehicle gets, the better the score – also based on a 1-5 scale. No feedback essentially means that no score is given to the candidate.
• On October 27, 2024, the Long List will be announced. At the same time, a Panel of independent media professionals and influencers will convene to review the list. They will present their choices to V&R.
• The top five vehicles as chosen based on the compilation of scores through evaluation, social media feedback, and the panel's input. These five top vehicles will become Finalists for a vote from the readership, YouTube viewership, and social media followers. These votes will be added to the total score. The highest overall score becomes #VOTY2024.

Here is the timeline for #VOTY2024..

• October 27, 2024: The Long List is compiled and announced. The evaluation process concludes. The Panel convenes to review the Long List. 
• November 8, 2024: The latest when the Panel will submit their input from the Long List. All scores will be compiled. The five finalists will be announced on our social media channels. 
• November 9, 2024: #Vote4VOTY2024 will commence at 8:00 AM ET. Voting closes at 11:59 PM PT on Tuesday, November 12. 
• November 17, 2024: #VOTY2024 will be announced on all of our social media channels and on V&R at 10:00 AM ET.

The award will be given out at an auto show (to be announced) in the First Quarter of 2025. Expect a lot of Facebook and Instagram traffic, along with posts on this site, promoting this year’s #VOTY. There is a hashtag to follow: #VOTY2024.

Photos by Victory & Reseda