With the push towards streaming and listener-driven content, SiriusXM is beginning to cater towards pivoting their service towards that new demographic.
Now on his fifth year, Chester hosts two shows every week for dozens of affiliates nationwide. It all began with his first affiliate in Topeka, Kansas – KMAJ-AM – in 2016. From there, his show is now heard nationwide, including across Iowa and several stations here in Minnesota. Chester’s show is heard in smaller cities and rural communities, with some using Neilsen’s measuring service for ratings.
Unfortunately, these definitions are not up to date. We know the word as pertaining to the combination of audio, navigation, other information and entertainment systems combined through a singular interface. We know some of the brand names it is sold as – SYNC, UConnect, Entune, HondaLink, NissanConnect, ConnectedDrive, UVO, MBUX…and so forth.
And, yes, it has been a challenging year in music and radio programming. Since March, everyone had to reinvent themselves. Air personalities have been doing radio shows from home, using Skype, Zoom, and other digital platforms and fusing them onto their respective broadcasts. Sound quality and fidelity may have not been music to everyone’s ears, but the show continued to go on.