If divine foreign intervention did not come in time for an American automaker, the company in question would have probably ceased to exist by 1982.
However, one particular story captured the most headlines in the automotive world during the course of 1981-82 school year. When people talked about automobiles, many conversations came up – either positive or dismissive. Yet, you could not ignore it – the commercials were all over and the vehicles were selling. He appeared in a good chunk of his company's spots – with a manifesto on his lips: "If you could find a better car, buy it!"
The story of the British automotive industry was one of imperial arrogance and a sense of superiority that would eventually lead to its lowest point several years ago. Many analysts are actually predicting an even lower position when the United Kingdom's departure from the European Union will result in potential tariffs, job losses, factory closings, and a deeper economic crisis. A pox on Prime Minister Boris Johnson’s government, possibly.
Our generation considers a wider definition of luxury, despite the obvious price connotation of it. Rolls-Royce and Bentley may just be touchstones in terms of luxury, but even their pricing might be not enough compared to the likes of Bugatti, Pagani and a few new Ferraris and Lamborghinis. While a few hundred thousand dollars opens the door to a Rolls-Royce Wraith or Bentley Mulsanne, luxury is also measured by rarity of product and extreme levels of performance.
Translation: Japanese cars were thought of as cheap tin boxes that would never make it through a Minnesota winter. That was the mentality of the American consumer until the last couple of decades. It does help that several Japanese automakers set up shop building vehicles on our soil to change our collective minds.
TweetIt sounds like a myth, but it is true: I was brought home from the hospital in my mother's 1955 Oldsmobile Ninety-Eight Starfire convertible. A fact that would otherwise be trivial is an indicator of what my future would hold. Let alone a point of historical reference that denotes a heritage of car ownership. Perhaps …
Whether you were a farmer, a tradesperson or in the business of transporting goods a distance, a truck was the best way to accomplish commerce. It made money for you, your employees and your business. The idea was simple: Take a chassis, add a cab and find a way to take care of the back to carry loads.