Historiography: The Crown Jewel of Chrysler
Chrysler decided it was time to take the most expensive model of its lineup and give it a brand of its own. The name was Imperial.

Chrysler decided it was time to take the most expensive model of its lineup and give it a brand of its own. The name was Imperial.
Both companies figured they could not sell just sedans and wagons for eternity. They needed something else to satisfy a new kind of driver.
By the time the car rolled onto the stage inside COBO Center, the 2013 Dodge Dart was born.
These events included the imposition of emissions controls, new crash protection standards and the OPEC Oil Crisis.
Why is there such a fuss about the Prelude? Well, we must look back in order to move forward…
We were planning in doing our own Historiography of the GTI. However, there is a twist to this plot.
The introduction of the 1960 Chevrolet Corvair, Chrysler Valiant and Ford Falcon was a pivotal event for the automotive industry.
Whether it was sold as its own division, or a beacon for the entire lineup, the Continental name evoked the finest of everything.
After 55-56 years, I still love the automobile. Perhaps not as enthusiastically as I once was back at five or six years old.
The “favorite car” question has always been one that you should never ask an automotive journalist.