TweetLast weekend's Super Bowl XLV telecast yielded the largest number of ads shown from the automotive industry in a long time. They ranged form a rehashed snowball fight between snowmen and a Suzuki Kizashi to a teacher driving a Chevrolet Camaro as two dudes talk plot out an epic commercial for the car. However, the …
TweetCovering an auto show is hard work. You attend press conferences, angle for the best shots possible, mentally prepare your questions and take time to render photos and do the write-ups. This year, I added social media elements to augment the coverage giving interested parties a sort-of live view of the goings on during Press …
TweetIf you have read this site over the years, one particular automaker shows up on these pages as a through-line. Why? I have always been a fan of said automaker. Then again, how many times have I stated how much I’ve been in Chrysler’s corner? Every time the Auburn Hills-based company is down, it always …
TweetWelcome to the we’re-almost-out-of-the-global-economic-crisis reality of the automobile industry. Two years ago, government bailouts and bankruptcy challenged the industry’s ability to produce excellence across the globe. With General Motors and Chrysler emerging as changed entities, others had fielded setbacks of their own. Toyota’s handling of unintended acceleration claims and niggling quality issues began to topple …
TweetOn my 40th birthday, I worked the second press day of the Chicago Auto Show. It was in 2004 – and, eventually, I celebrated my birthday hours after I left McCormick Place and the Bentley stand. But, I will admit thoroughly enjoying my first ever press days at any event and delivering my work to …
TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …