Before Volvo's rebound was a deep history that is often forgotten outside of enthusiast circles. A company that began building automobiles in 1927, but had never seen real success until they arrived on American soil in 1955. From there, a legacy was forged through innovations in safety and a loyal fanbase of owners and enthusiasts.
TweetIn a busy year full of adventures with car clubs, cruises, big events, media junkets and auto shows, where do I have enough time to explore those vehicles that made this year special? Somehow I did. Not just for V&R, but for the other outlets I write for. Somewhere, someone has seen what I thought …
If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand?
If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves?