TweetToday is a very special occasion in the Stern family: My brother Matthew turns 50 today. It is an important age in a person's life. For the AARP, it means cultivating memberships. In the Human Resource department, it puts them on alert as to how long said employee has to go with them. Some retailers …
If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand?
TweetThis auto show season was the absolute best in my writing career. It yielded more than I had expected, which is always a good thing. To wrap up both the Chicago and Twin Cities shows, I went through my notes to parse out what I would consider the best vehicles I have seen and experienced …
TweetWelcome to the we’re-almost-out-of-the-global-economic-crisis reality of the automobile industry. Two years ago, government bailouts and bankruptcy challenged the industry’s ability to produce excellence across the globe. With General Motors and Chrysler emerging as changed entities, others had fielded setbacks of their own. Toyota’s handling of unintended acceleration claims and niggling quality issues began to topple …
TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …