Them and Us (Part 2)
If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand?
Tag: Volkswagen
Five Favorites From The 2011 Auto Shows
TweetThis auto show season was the absolute best in my writing career. It yielded more than I had expected, which is always a good thing. To wrap up both the Chicago and Twin Cities shows, I went through my notes to parse out what I would consider the best vehicles I have seen and experienced …
Chicago 2011: Darth Vader's Foil, The GS Button and the Latest Saab Story
TweetWelcome to the we’re-almost-out-of-the-global-economic-crisis reality of the automobile industry. Two years ago, government bailouts and bankruptcy challenged the industry’s ability to produce excellence across the globe. With General Motors and Chrysler emerging as changed entities, others had fielded setbacks of their own. Toyota’s handling of unintended acceleration claims and niggling quality issues began to topple …
Detroit 2011: The Wacky Goings-On at Cobo Hall
TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …