Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.
Tweet The Geneva International Motor Show never disappoints. It is not just the intriguing products that will never come to North America. This show also includes those that will come here, but with a certain flair designed to engage and excite. Of the debuts that popped up at PALEXPO, there has been plenty of both …
Tweet Just before PALEXPO opened up to the world's automotive media for the 87th Geneva International Motor Show, there was some major news to report. General Motors and the PSA Groupe – the parent firm of Peugeot and Citroen – agreed to a $2.3 billion transaction sending Opel and Vauxhall into French hands. PSA will …
TweetOver the past few years, the gap between things we (USA people) cannot have and could possibly get have narrowed. Part of it due to the limitation on importing vehicles outside of the country – whether the regulation is for a vehicle that is 21 or 25 years old. Our Customs and Border Protection office …
Tweet Wait, that Buick rendering sort of looks like me! All Photos by Randy Stern You hear that cheering in the background? It is because General Motors is going ahead and replacing one of its more popular vehicles. Though reports show a heavily revised Chevrolet Camaro in disguise during testing, it is not the vehicle …
Remember "Toonces The Driving Cat?"
You have to admit that was one of Saturday Night Live's most brilliant ideas during the Phil Hartman era. The concept of having a cat that drove the family car even with Victoria Jackson and Steve Martin in it was something else.
You know who else loves to drive? Me! Yet, compared to Toonces, I avoid any cliff as humanly possible.
The point here is a new fun and interactive way to develop crowd-sourced content towards further engagement for V&R. I call it "WWRD?" Translation: What Would Randy Drive?
How this works is simple. Via V&R's social media channels on Facebook, Twitter and Google+, I will ask the question for WWRD? submissions. The submissions are compiled and delivered with 3-5 vehicles as called out by YOU.
On your end, just give me a vehicle – any car, truck, SUV/crossover, van of any make, model and year. What I do is compile what I know of said vehicle and give you an answer why or why not I would drive it. I'll also explain why.
Frankfurt? Why would I want to be in Germany, let alone Europe? I have not been to the old world…ever. Is that a bad thing to say?