Them and Us (Part 2)
If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand?
Tag: Toyota
Them and Us (Part 1)
If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves?
Finishing Graduate School in Style
To celebrate the end of this journey, I felt somewhat compelled to finish this off in style. But, how? Certainly the only way I know to finishing anything off in style is with an automobile. The plan was simple: Arrive at the Capstone relaxed (but, nervous), ready to tackle on the day (but, wondering what I was missing in the paper or the presentation script) and hope I don’t screw up.
Five Favorites From The 2011 Auto Shows
TweetThis auto show season was the absolute best in my writing career. It yielded more than I had expected, which is always a good thing. To wrap up both the Chicago and Twin Cities shows, I went through my notes to parse out what I would consider the best vehicles I have seen and experienced …
Getting Small (and Efficient) – 2011 Edition
TweetBefore the 2008 election, there were calls to get more fuel-efficient vehicles on the road. How slowly we heeded that call… However, the price of fuel has been climbing since before the end of 2010. Now, it has reached its highest price since 2008 (and still climbing). This has caused some concern across the automotive …
Chicago 2011: Riding Along and Making Notes
TweetCovering an auto show is hard work. You attend press conferences, angle for the best shots possible, mentally prepare your questions and take time to render photos and do the write-ups. This year, I added social media elements to augment the coverage giving interested parties a sort-of live view of the goings on during Press …
Detroit 2011: The Wacky Goings-On at Cobo Hall
TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …