Tweet The Geneva International Motor Show never disappoints. It is not just the intriguing products that will never come to North America. This show also includes those that will come here, but with a certain flair designed to engage and excite. Of the debuts that popped up at PALEXPO, there has been plenty of both …
Tweet 2017 Subaru Impreza Sport Sedan – All Photos by Randy Stern Unless you are a dye-in-the-wool Subie fan or enthusiast, no one would ever suspect that the Impreza would be a strong contender among compact cars. This is a statement that needs further explanation. You see, compact customers run in two packs. One, there …
TweetA Victory & Reseda review of the 2017 Subaru Outback Let's talk about stereotypes for the moment. When you see the vehicle featured in this article, what does it come to mind? According to those who have seen photos…or have seen it in person…think of one specific stereotype: It is a vehicle for Lesbians. I …
TweetVictory & Reseda introduces a new contributor to our site: Ryan Senensky. If you are a fan of the Japanese Nostalgic Car site, you may have seen his byline on it. He just happens to be based in Minneapolis – not far from V&R's Headquarters. Please join us as we welcome Ryan to the team. …
TweetWhy is the Midwest Automotive Media Association such an honor to be a member of? A discussion with one of its board members came up with a few reasons. We have a great core group of journalist members – mostly from the Chicagoland area, but within our region, too. We also have great affiliate members …
Tweet Mid-cycle refreshes abound, but New York was not a waste – I promise. New York, the city that is, is a global epicenter, but the auto show that shares its name has always fallen a bit flat in the automotive community. This is because it focuses more on refreshed, volume creating cars rather than …
TweetA Victory & Reseda review of the 2014 Subaru XV Crosstrek I believe you have been wondering when we will get a Subaru in for review. This is it – the Subaru XV Crosstrek. Based off of the Impreza hatchback, the XV Crosstrek is designed as a successor to the Outback Sport with the outdoors …
TweetEven mature adult working professionals can be "kids in the candy store." How so? Put a group of people working within the same confines of their work – regardless of where they came from and other individual foibles they might have – and let them do what they love to do. The "geek" comes out …
The hometown auto show can still be welcoming…sometimes.
This year's Twin Cities Auto Show packed the Minneapolis Convention Center with plenty of eye candy for everyone. Though devoid of the concepts seen at the major shows, there were plenty of surprises to be had on the show floor. Overall, one goal was accomplished – it brought every brand sold in the state of Minnesota (and Western Wisconsin) under one roof.
I was there on the first day, Saturday March 10th, as well as Media event on Monday March 12th. Both days were needed to take in photography and catch up on vehicles I saw in Chicago. It was also a chance to interface with local friends, industry folks and to see who in the local media would cover this event.
The event also engaged my links back to my core readership through a preview in Lavender magazine and promos through two local community organizations – the North Country Bears and the Minneapolis Movie Bears. Tickets were given away to a lucky few readers and supporters in drawings held at two events. In all, this Auto Show was to increase engagement with the readership.
The show offered more for the attendee.
In May on V&R (and in October in Lavender), there was an article looking at the corporate view of the interconnection between the automotive industry and the LGBT community. It spurred plenty of discussion offline on how this information either helped both sides of the question – or, whether it truly mattered at all.
As an update to these articles, the Human Rights Campaign just released their 2012 Corporate Equality Index.