Video: Our Second Quarterly Review…Report…???
So, what are these videos? What would like these to be called? Are these podcasts? News programs? Utter BS? Are you bored by now?
So, what are these videos? What would like these to be called? Are these podcasts? News programs? Utter BS? Are you bored by now?
The Toyota-Subaru collaboration agreement does not stop with the GR86 and BRZ.
The hate on the WRX was hard. It was as you simply were cheated from its clutches. Yeah, it had more power than the last generation "base" WRX.
The market is swaying towards active lifestyle consumers looking for something that will get them closer to the trailhead or the water’s edge.
Though it was not in my plans for this year, I wound up working the show again. This time, their media days wore the label called Automobility LA.
Some companies have done this. Subaru accomplished this with ease. When you stick to a formula and its works, why do anything else?
Those of us who are not working for an automaker or supplier to the industry think we know better than any of these people. We think we know how to improve upon a vehicle. The way it looks, operates, how some functions should work, how it should perform, and so forth.
Some will look at it from the lens of the global headlines. Headlines not worth repeating for the sake of keeping us in good spirits. Some will look at the overall challenge of navigating a year full of curve balls and emotional rollercoasters.
In its second-generation, the Crosstrek is now the third best-selling model in the Subaru lineup in the USA. It continues to be the choice of fun-seeking active people looking for a smaller vehicle to do anything their heart’s desire. In other words, it is proof that you do not need an Outback or Forester to experience the world around you.
Translation: Japanese cars were thought of as cheap tin boxes that would never make it through a Minnesota winter. That was the mentality of the American consumer until the last couple of decades. It does help that several Japanese automakers set up shop building vehicles on our soil to change our collective minds.