My Favorite Loss Leaders
They join the misbegotten that danced in front of us for our dollars. Some of these brands ended a lengthy history of success – and failure.
Tag: Saturn
My Favorite "Brief Appearances"
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
Historiography: A Different Kind of Car Company
It would be easy to tell the story of Saturn as a corporate historiography. Yet, there is more about Saturn than just the foundation, the design and production of the company and its products. It is the cultural impact on how a company – albeit a part of General Motors – sought to connect its products, the way they sold them and the extraordinary consumer engagement that spurred on such immense brand loyalty amongst owners.
Historiography: A Personal History of General Motors
TweetIt sounds like a myth, but it is true: I was brought home from the hospital in my mother's 1955 Oldsmobile Ninety-Eight Starfire convertible. A fact that would otherwise be trivial is an indicator of what my future would hold. Let alone a point of historical reference that denotes a heritage of car ownership. Perhaps …
Throwback Review: Another One Bites The Dust
TweetA Victory & Reseda Throwback Review of the 2009 Saturn Outlook How could I discuss another automotive nameplate being euthanized? How should I honor it? It would depend if there were any of said nameplate’s products around to drive. Well, I found one. It's not a Pontiac, but rather a Saturn. You remember Saturn? You …
Throwback Review: Rethinking the Mid-Size American Sedan
When I get behind the wheel of a car I would consider buying, I let nothing get by me. Details are just the beginning. From there, I have no qualms about making this a game of inches. Fuel economy, driving position, rear seat room, ergonomics…wheel travel.
Them and Us (Part 1)
If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves?