Not because I question the need for a heavy duty pickup truck to go off-road. Rather, Stellantis’ need to offer two of them in the same lineup.
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
For his photoshoot, we decided on a morning scene just after dawn. Latawiec's shots came with a blaring sun and somewhat cold air. His perspectives were definitely different, but offered up a vibe that resonated with the factory-made "trophy truck." You will see more landscapes of the nearby area in Carver, Minnesota here.