My Favorite Loss Leaders
They join the misbegotten that danced in front of us for our dollars. Some of these brands ended a lengthy history of success ā and failure.
They join the misbegotten that danced in front of us for our dollars. Some of these brands ended a lengthy history of success ā and failure.
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
Little did I know that would get me into the Chicago Auto Show the year after that.
The interesting point about such vehicles is the fact that the brand no longer exists. These are mobile orphans that defy the laws of vehicular life.
Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here ā if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.
A young man loved his cars fast, furious…or astute. The Lamborghini Countach would soon replace Farah Fawcett on some bedroom walls, but even Journey or Rush couldn't yield to a difficult-to-drive Italian supercar. As we began to attain our licenses, we pondered the possibilities of where it would take us. Rather, in what vehicle would we get there?
The year 1977 was a watershed moment in the automotive industry. The OPEC Oil Crisis was already over. However, the lessons learned from the crisis began to trickle down into the products North American automakers rolled out.
The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.
TweetIt sounds like a myth, but it is true: I was brought home from the hospital in my mother's 1955 Oldsmobile Ninety-Eight Starfire convertible. A fact that would otherwise be trivial is an indicator of what my future would hold. Let alone a point of historical reference that denotes a heritage of car ownership. Perhaps …
Iām still picking up from the "cutting room floor" vehicles that did not make the cut back in 2017 for the sake of our ninth anniversary. This is really an exercise that tests my memory, as well as giving a look back at vehicles that have stood the test of time over a decade ago.