What we saw were the results of these measures that shaped the automotive industry in North America in 1982. It wasn’t enough to build smaller passenger cars. There was something else that took place that also changed the way we looked at transportation – for both work and play.
As a writer that focuses on the automobile, this is the question I hate being asked. First of all, it may expose a bias or preference of one brand over another. I’d like to keep biases out of my work as much as possible, unless something rubbed me the wrong way. It also frees up any brand loyalty that would spark major debates with other motorheads as to defend said brand even though I know the arguments against them.
However, one particular story captured the most headlines in the automotive world during the course of 1981-82 school year. When people talked about automobiles, many conversations came up – either positive or dismissive. Yet, you could not ignore it – the commercials were all over and the vehicles were selling. He appeared in a good chunk of his company's spots – with a manifesto on his lips: "If you could find a better car, buy it!"
That is a 50-year old question that has scratched the heads of those of us who lament and laugh of these cars. In particular, how do we map the advent of a new class of American car to today’s automobiles?
The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.
Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let’s not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
TweetWell before the late Sergio Marchionne arrived at Auburn Hills, there was a brand that competed in the budget car field under the Mopar banner. It was once the match for Chevrolets and Ford, while putting out some of the most compelling models of the Muscle Car Era. Maybe you have forgotten about Plymouth. You …
TweetThe first application of Sir Alec Issigonis' engineering breakthrough – All Photos by Randy Stern, except otherwise noted Remember Sir Alec Issigonis? The innovation he created by switching the orientation of the engine, changing the traditional transmission to a transaxle and sending power to the front wheels was a magnificent idea! The Austin/Morris Mini was …
TweetWhat was so good about the year I was born? The Beatles, The Supremes, Muscle and Pony Cars…am I missing anything else? Here’s an idea: Shove an engine from one of the full-sized models into a smaller one. Before you do, you have to upgrade the transmission, driveline, final drive ratio, suspension, tires, wheels, brakes …
TweetAll Photos by Randy Stern Yes, I am Moparian. You know the story – it's been told many times on this blog. Why should I epxlain this further? Because I am a Moparian (by decisions made by a family member that I shall not get into without going into rant mode), it does not mean …