Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Tag: Peugeot
My Favorites from an (Un)forgettable Youth
Still, I found myself in the face of aging – of starting to look old. Not exactly what you want from a member of the automobile media corps.
Commentary: Unpacking Stellantis's EV Day
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
Commentary: Promises, Decisions, Strategies at Stellantis
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.
Historiography: The French in America
Tweet All Photos by Randy Stern, except otherwise noted Do you remember the time when French cars were a thing in America? At one time, American foreign car customers would walk into a showroom to see a Peugeot 504, a Renault 12, and a Citroen DS side-by-side. There were contrasts in design – a modern …
Commentary: GM – Opel/Vauxhall + PSA = ???
Tweet Just before PALEXPO opened up to the world's automotive media for the 87th Geneva International Motor Show, there was some major news to report. General Motors and the PSA Groupe – the parent firm of Peugeot and Citroen – agreed to a $2.3 billion transaction sending Opel and Vauxhall into French hands. PSA will …