Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
In order to achieve this, Detroit's "Big Four" had two choices: Build them domestically or import them from a global partner somewhere.
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.
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