The year 1977 was a watershed moment in the automotive industry. The OPEC Oil Crisis was already over. However, the lessons learned from the crisis began to trickle down into the products North American automakers rolled out.
One of them will be the year of "thinning the herd," which, sadly, can be taken many ways. However, this term is apt for something that have been a trend in the North American automotive market – the elimination of models from their respective lineups.
Consider who is doing the unveiling – Rolls-Royce, Mercedes-Benz, and Jeep. Three long-awaited new vehicles that represent three iconic model names. Two of which are new generation models. The third is the resurrection of a long-running nameplate.