Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
So far, several manufacturers have stepped up by delivering these vehicles onto the marketplace.
The same goes with automobiles. You passed by a rural road or a car lot to see something that caught your eye.
One’s idea of a classic car might not be the same as the next person’s notion of one. When it comes to ownership of one, that is where I deviate.
Now that I took a summer drive to the Midwest Automotive Media Association Summer Drive in Hoffman Estates, Illinois, let’s talk about what I drove at the Summer Drive.
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.
Do participation in the glamorous life mean one has to balance the silver spoon with bad behavior? When has success become so ugly? Is being a member of the A-List mean being less than human in some relevant traits?
As I get older, memories become fonder. Memories of vehicles driven – for work and for pleasure. Some memories are worth reliving inside your head. Others…could be considered forgettable.
TweetThese past twelve months were absolutely amazing. Quite exhilarating, if you ask me. Between setbacks and advancements, it was a year worth celebrating. Last month, you were able to make your choice for #VOTY18. You selected one of the final five, from an original list of 41, to state your favorite of the year. If …