TweetIt's been a while since I had a date. Yes, I realize that this is a website with a focus on automobiles, but let me get to that part shortly. There is, however, a connection between dating and the automobile. You have been on dates when one of you drove the other to dinner, a …
TweetFor me, this is the most anticipated new product by Ford in a very long time. To make that distinction, there is some qualification needed here. By specifically naming Ford is to look beyond its most popular and important products. The F-150 and F-Series Super Duty are indeed important, thanks to its new construction composition …
TweetLincoln is the definitive American luxury brand now. Luxury cars are missing a uniquely American interpretation. Cadillac has become a decidedly German brand focusing on austere cabins and rear-wheel drive. Lincoln, the only other true American luxury brand, has struggled to differentiate itself from the high quality Ford products that have flooded the market. In …
TweetAfter seven Media Days, The Chicago Auto Show still serves up good opportunities to catch debuts of new products, watch revisions of current ones and catch up on vehicles seen at prior auto shows. The latter is important, since it seemed that everyone else had their chance to put their paws on it while I …
TweetBefore I dive into this piece, a little side note to start with for context… Last month, I began contracting as CarSoup.com's Content Management Editor. My duties are not just fielding and editing content for the website’s Buyer's Guide, but for print advertising supplements that appear in up to a dozen newspapers across the Midwest, …
Tweet 2013 Lincoln MKZ. All photos by Randy Stern A Victory & Reseda review of the 2013 Lincoln MKZ How do you reboot a brand? If the brand have been around for a very long time, it could be as simple as looking back at your storied past, bless it, create new product and move …
Tweet "Something old, something borrowed, something blue…wait, where's 'something new?'" All photos by Randy Stern Marriage is the prize above all. Gee, that sounds political, does it not? It is somewhat related to a few things that occurred during and after the Twin Cities Auto Show. The week of the show had the State Capitol …
TweetThere is a word to describe the latest move by Ford to prop up the Lincoln brand – audacious. To prepare for the arrival of the MKZ onto dealer lots, Ford thought it was a great idea to rebrand their luxury lineup. The concept of the rebranding would fit some of Bill Farley's earlier statements …
Tweet Amongst the new fall arrivals. Photo by Randy Stern It is time to address a joke. Last weekend, I posted on Facebook something cryptic. It reads as follows: "Tonight, I will be attending something I never thought possible considering where I am at today in my writing career and such…" Of course, I was …
It was tough picking just nine from a plethora of debuts from the North American International Auto Show. Detroit yielded plenty of excitement, tempered with some criticism. I, for one, had my share of concerns and quandaries.
It was also tough to stay balanced here.