Quickies: 2025 Lincoln Navigator
If their largest SUV wants to be the one to covet and own, they have to deliver on its statement of excellence.
If their largest SUV wants to be the one to covet and own, they have to deliver on its statement of excellence.
As I realize today that I am indeed approaching sixty years old, remembering every moment of that year seems a bit difficult these days.
We never envisioned a Lincoln that only offered SUVs. So, here we are. Once the Navigator took flight, Ford’s luxury brand was never looking back.
His legacy is still being felt today. And, yes, he was one of the greatest leaders in the automotive industry in the USA.
But, if we sift through every one of them to find a platform that is still fondly remembered, you may or may not be surprised to know which one.
This legacy never let up. Lincoln had its ups and downs over its century of life. They always stayed true to where they needed to be.
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
While Dearborn tout’s the brand’s 100th anniversary, a bit of history must be told prior to its inclusion into the company.
Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.