Tweet 2012 Jeep Patriot Latitude. All photos by Randy Stern A Victory & Reseda review of the 2012 Jeep Patriot How do you measure brand loyalty? Is it the number of followers on a Twitter account or a Facebook page? Is it the way a brand’s social media marketing team responds to your posts on …
TweetWe, automotive writers and journalists, love getting asked consumer questions. For example: If it were our money, what would we get for a certain vehicle class you're considering? We don’t mind at all…though our perspective would be somewhat different than the average consumer. Then again, we could be wrong completely… The subject of this "Your …
Remember "Toonces The Driving Cat?"
You have to admit that was one of Saturday Night Live's most brilliant ideas during the Phil Hartman era. The concept of having a cat that drove the family car even with Victoria Jackson and Steve Martin in it was something else.
You know who else loves to drive? Me! Yet, compared to Toonces, I avoid any cliff as humanly possible.
The point here is a new fun and interactive way to develop crowd-sourced content towards further engagement for V&R. I call it "WWRD?" Translation: What Would Randy Drive?
How this works is simple. Via V&R's social media channels on Facebook, Twitter and Google+, I will ask the question for WWRD? submissions. The submissions are compiled and delivered with 3-5 vehicles as called out by YOU.
On your end, just give me a vehicle – any car, truck, SUV/crossover, van of any make, model and year. What I do is compile what I know of said vehicle and give you an answer why or why not I would drive it. I'll also explain why.
TweetI love social media. No, seriously, I do. It's a great way to connect with people and entities following a common interest and cause. It has played a significant role in the development and rebranding of this blog. How? The connections one makes with key people: Fans, contacts in the industry. This has been a …
TweetCovering an auto show is hard work. You attend press conferences, angle for the best shots possible, mentally prepare your questions and take time to render photos and do the write-ups. This year, I added social media elements to augment the coverage giving interested parties a sort-of live view of the goings on during Press …
TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …