My Favorite Industry Failures
How does a failure occur? Mismanagement is one source of the problem. Incompetency is another – perhaps notes as the biggest source of failure.
Tag: Jeep
My Thoughts Exactly: 2021 Jeep Wrangler 4xe
Does it have to win wars? Rule the Rubicon Trail? Blaze a trail for equality? Or, become the preferred ride for mall crawling?
Luxury At Scale
This large SUV fit in its role nicely. It is substantial, loaded with technology, very robust, and heavier than most products sold alongside of it.
My Thoughts Exactly: 2021 Jeep Grand Cherokee L
It took a few years, another corporate merger, and the opening of a new plant in Detroit to finally deliver on the elusive three-row SUV.
#MAMA21Rally: Back To Elkhart Lake
I missed the last time MAMA reconvened at “America’s National Park of Speed.”
Quickies: What I Drove At The MAMA Summer Drive
Now that I took a summer drive to the Midwest Automotive Media Association Summer Drive in Hoffman Estates, Illinois, let’s talk about what I drove at the Summer Drive.
The Speculator: We're Not Product Planners, But…
Those of us who are not working for an automaker or supplier to the industry think we know better than any of these people. We think we know how to improve upon a vehicle. The way it looks, operates, how some functions should work, how it should perform, and so forth.
Quickies: A Few From The Cutting Room Floor
The vehicles I want to go over were mentioned in passing on some articles – or, not at all. These represent vehicles that I drove for a very short stint at some event or another. Yet, they yield some headline because of their significance. Or, because you asked me privately whether I have driven it or not.
Commentary: Unpacking Stellantis's EV Day
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
Historiography: The Original Franco-American Affair
If divine foreign intervention did not come in time for an American automaker, the company in question would have probably ceased to exist by 1982.