Historiography: The Rise, The Fall, And The Reboot of A Cat
One brand emerged from war-torn Britain that would be the talk of the new class. A lineup of automobiles so beautiful that were coveted by the well-to-do.
One brand emerged from war-torn Britain that would be the talk of the new class. A lineup of automobiles so beautiful that were coveted by the well-to-do.
The legacy apexed with the E-Type – the extension of the XK sports car. What an apex that was.
So far, several manufacturers have stepped up by delivering these vehicles onto the marketplace.
The story of the British automotive industry was one of imperial arrogance and a sense of superiority that would eventually lead to its lowest point several years ago. Many analysts are actually predicting an even lower position when the United Kingdom's departure from the European Union will result in potential tariffs, job losses, factory closings, and a deeper economic crisis. A pox on Prime Minister Boris Johnson’s government, possibly.
Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let’s not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
We also had the opportunity to work with some great automobiles – also, too numerous to list beyond the four we posted before. Maybe, someday I’ll have a list of everything that made this website and my own media work worth these past eight years.
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