TweetToday is a very special occasion in the Stern family: My brother Matthew turns 50 today. It is an important age in a person's life. For the AARP, it means cultivating memberships. In the Human Resource department, it puts them on alert as to how long said employee has to go with them. Some retailers …
There is a reason behind making this audacious statement. In my realm of social media, I receive many feeds from Facebook, Twitter and Google+ from my automobile sources. They speak in an institutional voice that is necessary to convey a condensed message within the constraints of these outlets. It is the art of language distilled in a short burst of words, hashtags and shortened URLs.
TweetThe local auto show is a source of connectivity with the retailers and its potential customers. Whether or not any of these customers were ready to buy in the next 2-3 months, it is only a big dreamscape for auto lovers of every stripe. This year marks the 40th anniversary of my first auto show …
TweetCovering an auto show is hard work. You attend press conferences, angle for the best shots possible, mentally prepare your questions and take time to render photos and do the write-ups. This year, I added social media elements to augment the coverage giving interested parties a sort-of live view of the goings on during Press …