In a classical sense, I view a flagship as their largest, most expensive, and opulent of the marque. Usually, that means a four-door sedan that is often called a limousine in other parts of the world. Examples of these cars are quite well-known, such as the Rolls-Royce Phantom, Bentley Mulsanne, Mercedes-Maybach S-Class, Maserati Quattroporte, and, even, the Lexus LS.
All eyes were on this premium sports compact sedan from Hyundai’s luxury brand. The Genesis G70 was snagging every award available. Motor Trend gave it their prestigious Car of The Year while the jury of journalists followed it up with their North American Car of The Year.
TweetHow do you start a brand? It depends on the brand itself and the people behind it. You can start from the ground up, flushed with capital for a global debut with products, management, marketing programs and infrastructure in place. Or, you can utilize current resources – products in production, personnel and shared spaces for …
TweetAnother editorial year has ended. Thank whoever is above… But, it was not without its highlights. As I thumb through all of the vehicles I worked with during the past 12-13 months, I am reminded how damn lucky I am. Not to mention being humble to a fault. The list below is my favorite vehicles …
Tweet"…and Then There Were Three." "Three Sides Live." "Turn It On!" "Invisible Touch?" How many Genesis puns should I use ahead of the new use for the band's name? Actually, this is an old joke. Yet, some people may think that splitting Hyundai's luxury models into its own separate brand is equally hilarious. Satiristic, perhaps? …