The #VOTY2023 Victory Lap
It is a segment-busting vehicle. It re-created a new size class for pickup trucks – small enough for tasks in urban environment, as well as for commutes.

It is a segment-busting vehicle. It re-created a new size class for pickup trucks – small enough for tasks in urban environment, as well as for commutes.
In order to achieve this, Detroit's "Big Four" had two choices: Build them domestically or import them from a global partner somewhere.
Five decades later, the most common pickup truck sold to retail consumers is no longer a two-door cab with one big bench seat and a six-foot-plus box.
Whenever you send a Ford vehicle with the name “Raptor” on it, you’d bet I’d be dancing like Snoopy in a “Peanuts” comic strip.
It’s not enough to bring back the nameplate, but to form a design that reminds us of the 1966 original?
But, all attention was focused on creating a Trophy Truck to end all arguments. One that would win the fight for dominance on the desert floor.
However, we’re flipping the script. Instead of doing this at the first of this month, as this website has done so since 2011.
As in most elections, it came down to the votes. It wasn’t even close. It points to one of the key reasons why this compact unibody pickup truck won.
We had some electoral battles and some downright landslide wins. We had vehicles you did not predict that would get this award.
Some were unfortunate for some reason or another. And, there were some that have been lost in translation.