Them and Us (Part 2)
If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand?
Tag: Ford
The "Bear-Sized Sedan Comparison" Revisited
I found that by making a comparison would put me in a precarious situation. This always results in leaving something significant out of the mix. It is not certain whether I was able to pull it off in my Capstone back in grad school. Considering the grade I received, I may have done the trick.
Answering the Call to Living Green
TweetAsk yourselves a question: How do you truly live green? I can into what I do, such as take public transport to work and separate recyclables at home. Some say that’s not enough. Some would rather have you live off the Earth and not use energy-wasting goods and services – such as the automobile. Still, …
Five Favorites From The 2011 Auto Shows
TweetThis auto show season was the absolute best in my writing career. It yielded more than I had expected, which is always a good thing. To wrap up both the Chicago and Twin Cities shows, I went through my notes to parse out what I would consider the best vehicles I have seen and experienced …
Commentary: Classic Muscle or New Modern?
TweetThere are those who look at the current gas prices and their causes with fear. Others just could care less – “What price gasoline?” This post is for the latter group of readers. One of the press events I attended during the Chicago Auto Show was the unveiling of the most powerful Chevrolet Camaro since …
Chicago 2011: Riding Along and Making Notes
TweetCovering an auto show is hard work. You attend press conferences, angle for the best shots possible, mentally prepare your questions and take time to render photos and do the write-ups. This year, I added social media elements to augment the coverage giving interested parties a sort-of live view of the goings on during Press …