Video: 2025 Lincoln Corsair
"Lincolnness" is what defines one of the few luxury brands left among American automakers.

"Lincolnness" is what defines one of the few luxury brands left among American automakers.
The introduction of the 1960 Chevrolet Corvair, Chrysler Valiant and Ford Falcon was a pivotal event for the automotive industry.
Whether it was sold as its own division, or a beacon for the entire lineup, the Continental name evoked the finest of everything.
The emphasis here is on the smallest Lincoln and seeking relevance in an ever-changing luxury vehicle market – especially in its most competitive segment.
Of course, we already had the mid-cycle refreshed 2025 Explorer. What more could we glean from this Rapid Red ST?
Needless to say, we appreciated the opportunity to revisit this electric pickup truck at a time when one of its rivals went into a sales freefall.
If their largest SUV wants to be the one to covet and own, they have to deliver on its statement of excellence.
The formula worked. Ford sold loads of Explorers. They navigated some headwinds along the way and found themselves in public safety fleets across North America.
If you recall, the Ford F-150 Lightning became the first pickup truck to win our award. It also was the first fully battery-electric vehicle to do so.