That journey began in 2016. We witnessed its first result at the 2021 Los Angeles Auto Show with the debut of the Ocean SUV.
Tweet This…for starters. Photo by Randy Stern Yeah, I made a big deal about my so-called "accomplishment." I drove two BMWs – big deal! Blah, blah, blah…. It may not seem like a big deal to you. You are used to other auto writers jumping into expensive machinery to drive them around for an evaluation …
The hometown auto show can still be welcoming…sometimes.
This year's Twin Cities Auto Show packed the Minneapolis Convention Center with plenty of eye candy for everyone. Though devoid of the concepts seen at the major shows, there were plenty of surprises to be had on the show floor. Overall, one goal was accomplished – it brought every brand sold in the state of Minnesota (and Western Wisconsin) under one roof.
I was there on the first day, Saturday March 10th, as well as Media event on Monday March 12th. Both days were needed to take in photography and catch up on vehicles I saw in Chicago. It was also a chance to interface with local friends, industry folks and to see who in the local media would cover this event.
The event also engaged my links back to my core readership through a preview in Lavender magazine and promos through two local community organizations – the North Country Bears and the Minneapolis Movie Bears. Tickets were given away to a lucky few readers and supporters in drawings held at two events. In all, this Auto Show was to increase engagement with the readership.
The show offered more for the attendee.