Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Tag: Fiat
My Favorite Vehicles of 1969
TweetThe year 1969 was the "calm after the storm." Or, was it? Richard M. Nixon was sworn in as the President of the United States. We finally had a lunar landing, thanks to Neil Armstrong and "Buzz" Aldrin, with Michael Collins waiting up in space. It was "The Age of Aquarius," according to Marilyn McCoo, …
The Speculator: EV All Things!
So far, several manufacturers have stepped up by delivering these vehicles onto the marketplace.
My Favorites from an (Un)forgettable Youth
Still, I found myself in the face of aging – of starting to look old. Not exactly what you want from a member of the automobile media corps.
My Favorites…Because, "It's Spring Again!"
The one car that is either is a constant garage project or a show star with more awards than a Westminster Kennel Club champion.
Historiography: The Epic Failures
Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.
Commentary: Unpacking Stellantis's EV Day
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
Commentary: Promises, Decisions, Strategies at Stellantis
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.
My Favorites From The Perspective Of A Licensed 16-Year-Old
It wasn't easy. I failed the first time – on my birthday. I took it hard, but I went back in the saddle and tired again. In April, I passed my driving test and was given my license. It came in the mail weeks later.
Commentary: Nuovo Cinquecento non è più in America
The Nuovo Cinquecento was an interesting piece of automotive culture. It's arrival into the European market in 2007 sparked a revival for the brand with its retro design onto a modern platform. Fiat was turning around and creating better vehicles for the markets it served by that time. The 500 was indeed the one layer of the cake that truly made it great.