TweetWe are past debating about the nose of the 2014 Jeep Cherokee by now… For the most part, the new unibody SUV riding on a Fiat-developed platform has delighted us with rigidity, space and agility. It proved that it is a Jeep, despite its nose. Rather, because of it. We have grown accustomed it its …
TweetWho says that North Americans do not deserve some of the fruits of global excellence? It took us nearly 30 years for Fiat to return to this market. The leverage was a stake in Chrysler toward enabling distribution and production of its vehicles for our market. The Cinquecento – er, 500 – arrived last year …
TweetI love social media. No, seriously, I do. It's a great way to connect with people and entities following a common interest and cause. It has played a significant role in the development and rebranding of this blog. How? The connections one makes with key people: Fans, contacts in the industry. This has been a …
I found that by making a comparison would put me in a precarious situation. This always results in leaving something significant out of the mix. It is not certain whether I was able to pull it off in my Capstone back in grad school. Considering the grade I received, I may have done the trick.
Though that is not entirely true, as the X1/9 and Spider 2000 were sold under their respective design house brands, Bertone and Pininfarina, well into the 1980s. In the end, Fiat no longer mattered as they faced the rise of Asian products promising a different kind of sporty automobile. By the mid-1990s, with Volkswagen left as Europe’s only mainstream brand on this continent, the consumer base yearned for another chance at some serious choices against the Japanese and Koreans. That is, until now.