Historiography: The End of Mopar's Greatest Line
We should look back at both of the Dodges before picking up the story on the development of the LX platform.
We should look back at both of the Dodges before picking up the story on the development of the LX platform.
TweetThe year 1969 was the "calm after the storm." Or, was it? Richard M. Nixon was sworn in as the President of the United States. We finally had a lunar landing, thanks to Neil Armstrong and "Buzz" Aldrin, with Michael Collins waiting up in space. It was "The Age of Aquarius," according to Marilyn McCoo, …
His legacy is still being felt today. And, yes, he was one of the greatest leaders in the automotive industry in the USA.
They benefitted from Fiat’s recent success at the time. The Italian’s Compact platform was transformed into a trio of newer variants of it.
It wasn't easy. I failed the first time – on my birthday. I took it hard, but I went back in the saddle and tired again. In April, I passed my driving test and was given my license. It came in the mail weeks later.
In this case, I have to go back to the oldest story on the site. It was a look at the 2011 North American International Auto Show in Detroit. I was not at the show, but it would help frame future remote auto show coverage of those that I did not attend.
Some will look at it from the lens of the global headlines. Headlines not worth repeating for the sake of keeping us in good spirits. Some will look at the overall challenge of navigating a year full of curve balls and emotional rollercoasters.
In the meantime, the automotive retail business has been working overtime to reinvent itself. They are hungry for inventory, while production is ramping up under safer conditions along the assembly lines. Used cars are becoming scarce, with some auction facilities laying off personnel. However, the rental car companies are trying to reduce excess fleet in the pall of financial issues due to a reduction in travel.
Translation: Japanese cars were thought of as cheap tin boxes that would never make it through a Minnesota winter. That was the mentality of the American consumer until the last couple of decades. It does help that several Japanese automakers set up shop building vehicles on our soil to change our collective minds.