It began in Marin County, California and ended in Northern Virginia. In-between was a series of discoveries with the automobile as a key factor along the way.
The 1950s provided a glimpse into the future. The Soviets blasted off into space, which was inconceivable at the time. We were flying in faster jet-powered airliners, plugging in guitars, basses and everything else in our music. We even saw a nation that could possibly be integrated and united.
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
What we saw were the results of these measures that shaped the automotive industry in North America in 1982. It wasn’t enough to build smaller passenger cars. There was something else that took place that also changed the way we looked at transportation – for both work and play.
Luxury is what the Chrysler brand has always been known for. Go back in history when the vision of Chrysler was attainable luxury and prestige. For example, the Imperial was badged as a Chrysler until 1955. That car was understated in the way it presents itself to wealthy clientele. It also instilled a sense of luxury that guides the Chrysler brand today.
However, one particular story captured the most headlines in the automotive world during the course of 1981-82 school year. When people talked about automobiles, many conversations came up – either positive or dismissive. Yet, you could not ignore it – the commercials were all over and the vehicles were selling. He appeared in a good chunk of his company's spots – with a manifesto on his lips: "If you could find a better car, buy it!"