Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.
It began in Marin County, California and ended in Northern Virginia. In-between was a series of discoveries with the automobile as a key factor along the way.
Now that I took a summer drive to the Midwest Automotive Media Association Summer Drive in Hoffman Estates, Illinois, let’s talk about what I drove at the Summer Drive.
When families are prompted to gather around, they're on the road involved in an epic drive to their destination. Or, they're sitting down for a story or two. Stories that need to be retold, even when loved ones are no longer around due to the pall of the COVID-19 Pandemic.
What we saw were the results of these measures that shaped the automotive industry in North America in 1982. It wasn’t enough to build smaller passenger cars. There was something else that took place that also changed the way we looked at transportation – for both work and play.
A young man loved his cars fast, furious…or astute. The Lamborghini Countach would soon replace Farah Fawcett on some bedroom walls, but even Journey or Rush couldn't yield to a difficult-to-drive Italian supercar. As we began to attain our licenses, we pondered the possibilities of where it would take us. Rather, in what vehicle would we get there?
That is a 50-year old question that has scratched the heads of those of us who lament and laugh of these cars. In particular, how do we map the advent of a new class of American car to today’s automobiles?
The year 1977 was a watershed moment in the automotive industry. The OPEC Oil Crisis was already over. However, the lessons learned from the crisis began to trickle down into the products North American automakers rolled out.
The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.
It is with historical context, however. It was ten years removed from a war that should have ended all wars. Unfortunately, a spat between Korean partisans turned into an international affair splitting the peninsula in half. The same trouble was brewing in Vietnam, a soon-to-be former French colony. Even those within the Soviet Bloc weren’t buying into the new world order as envisioned by Karl Marx. Hungary was a year away from challenging Moscow on whether it should be their superpower or not.