Commentary: The New Book of Marchionne
"Today is much more than a new chapter. We are beginning to write a completely new book."
Tag: Alfa Romeo
The Return of Alfa Romeo
Tweet All Photos courtesy of Fiat S.p.A. Alfa Romeo – a great car company once lost to the North American market. If I ask a group of people what Alfa Romeo means to them, I am almost certain that most of those under the age of 35 will look at me with a blank stare. …
The Speculator: Post-Dart
Tweet All photos by Randy Stern The Dodge Dart has just about reached its final destination – the showroom. It is a cause for celebration. The transition of Fiat's C-EVO architecture to become Chrysler's CUSW platform has now been framed into production form. Fiat and Chrysler's CEO Sergio Marchionne reiterated once again that the Dart …
My Favorite "Forbidden Fruit" Experiences
TweetThere are times when I truly enjoy stepping back and consider the possibilities. Our universe is one where it can be done – even if you're asleep in your own comfortable home. During the summer of 2010, I did a series of Five Favorite pieces that explored these themes. In my mind, two pieces stood …
It's a Dart!
Remember the Dodge-Alfa Romeo compact I "speculated" a month or so ago? Well…it's got a name…
Much to the glee of everyone even remotely not in the automotive industry, the Dart name is a throwback to a simpler time. The nomenclature's reappearance was received with such joy never seen of any automobile in a very long time. It received huge media coverage – one of the television outlets in the Twin Cities had a piece on the Dart's return.
Perhaps I should explain why everyone went absolutely ecstatic over Chrysler's announcement of their new compact's name.
The Speculator: Dodge's New Compact
With the compact market climbing into prominence in the past year, there is still a feeling that something is still missing from the party. But, what would be missing here? Or, rather, who?