Commentary: Making The Cut(s)
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Last month, CEO Carlos Tavares made it very clear that any brands within the company that do not achieve profitability will be shut down.
Yet, there is a debate of whether this electrified Italian is truly worthy of the badge and the iconography it represents.
This serves as a justification for Alfa Romeo to offer a couple of SUVs in its lineup. The Stelvio being the first of the two.
We never envisioned the Milanese purveyors of temperamental sporty machinery to any form of electrification in its lineup.
So far, several manufacturers have stepped up by delivering these vehicles onto the marketplace.
You may have heard that these two small crossover/SUVs are joined at the hip. Some might say that these two vehicles are an exercise in badge engineering.
Still, I found myself in the face of aging – of starting to look old. Not exactly what you want from a member of the automobile media corps.
In the past, I mentioned that I do prefer more understated celebrations at this stage in life. This is true, but what if I wanted to go "all out?"
There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
The truth is that the merger’s main focus is on its European operations and how each branch of this wide-ranging company will be able to keep its promises, meet new challenges, and create new opportunities within the company.