Historiography: Happy 100th Anniversary, Chevrolet!
Over the past 100 years, the love child of Louis Chevrolet and William Durant became a household word from Alaska to Argentina and beyond. The bowtie is a badge that brought smiles to many who have either driven or owned the products that proudly displayed the nomenclature.
On November 3, 1911, an automotive brand was born.
Over the past 100 years, the love child of Louis Chevrolet and William Durant became a household word from Alaska to Argentina and beyond. The bowtie is a badge that brought smiles to many who have either driven or owned the products that proudly displayed the nomenclature.
Today, Chevrolet has become a global nameplate. The next generation Malibu began production in South Korea, while the new Colorado mid-sized pickup just went on sale in Thailand. The extended range electric vehicle, the Volt, is about to go on sale across the United States in a matter of a few months. The future is bright for the old brand.
From a General Motors family who owned a few bowties along the way ('60 Corvair, '67 Impala…amongst others), Happy Anniversary Chevrolet!
Photo by Randy Stern