Commentary: This or That? Very Expensive Electric Vehicles
The introductions of the Cadillac CELESTIQ and Rolls-Royce Spectre are the signs of the inevitable arrival of these ultra-luxury EVs
The proliferation of the electric vehicle continues to permeate across the automotive industry. While their prices are well above their internal combustion engine contemporaries, this week yielded the unveiling of two flagship EVs that are priced from $300,000.
The introductions of the Cadillac CELESTIQ and Rolls-Royce Spectre are the signs of the inevitable arrival of these ultra-luxury EVs. They will be in limited production, considering the price tag they will yield. Although Rolls-Royce practices a made-for-the-customer sales model, Cadillac will do the same for their flagship EV.
Therefore, we ask the following: If you had the money and/or the means to purchase a $300,000-plus ultra-luxury EV, which one would you choose from the two below?
This is not an easy choice, isn't it?
We agree. The EV market is about to turn towards those who have all the money in the world. Those who could possibly redo their electrical system to accommodate a DC Fast Charger. Those who may just skew the EV market away from those who want to get into it from the ground level.
This is a form of arrogance that could make EVs a mockery and a tool for classism.
Perhaps UK hip-hop star Stormzy said it best in his new hit "Mel Made Me Do It": "If we ever played a game called 'Guess Who's Winning'/Then you'll open up the door, I'll be in the room chillin'"
Welcome to the next level in the EV game.
Cover photo by Randy Stern