Chicago 2016: Team V&R is a GO!

For the sixth year in-a-row, Victory & Reseda will be on the floor of the Chicago Auto Show. And, we are definitely excited.

How so? The coverage will be different, thanks to some help. Here's how…

First of all, I will be there for Thursday's media preview and Friday's social media days. I will be joined at McCormick Place by Northwest Indiana-based photographer Mike Gatch. He has done plenty of automotive photographer over the past several years with work stretching all over the Midwest and beyond. We met in the Twin Cities, when he was photographing the car scene and individual automobiles. His biggest work was photographing last year's Central Crown rally between the Twin Cities and Chicago.

Our staff writer, Tyler Lipa, will also cover the show remotely from his secret bunker in Central Indiana. Lipa has covered Chicago before for other outlets, so he is familiar with how things are on the floor. He will be watching the debuts, especially of sustainable vehicles.

As for the debuts themselves, press conferences are scheduled for Kia, Ram, Hyundai, Infiniti, Toyota, Mercedes-Benz Commercial, and Chevrolet. Social Media Day activities are being headed up for Ford, Fiat Chrysler Automobiles, GMC, Acura, Nissan, Mazda, Kia, Genesis and Volkswagen.

You might expect three postings on this site from us. Each with a different perspective. I hope you do enjoy this year's approach to our "home" auto show in Chicago. You can also follow us on our new Twitter account – @VictoryNReseda – and our Facebook page.

If you go to this year's Chicago Auto Show, it starts on Saturday, February 13, and run through Sunday, February 21. Tickets are available online here.

Get ready as we return to McCormick Place for another year of catching up and being influential…again!

Photos by Randy Stern